Sharing your research with wider audiences can help people to make more informed choices, address misconceptions and misinformation, raise awareness of a particular field, 'crowdsource' wider experience or perspectives of research issues, assist policymakers, and inspire future generations of scientists.
Delivering such benefits is now recognised as achieving 'impact' from research by funding agencies and assessments such as the UK's Research Excellence Framework (if you have the evidence to show it - and we have direct experience of doing that successfully).
Being able to communicate complex technical information clearly to non-specialists is also a valuable skill in the research world: in an academic environment, for example, non-specialists include potential collaborators from other disciplines, and the committees of funding bodies.
So at SciConnect, our goal is to equip as many scientists as possible with the skills to share their research with wider audiences, to enhance the contribution of science to society and vice-versa.
"Science, I maintain, is an absolutely essential tool for any society with a hope of surviving well into the next century with its fundamental values intact – not just science as engaged in by its practitioners, but science understood and embraced by the entire human community. And if the scientists will not bring this about, who will?"
Carl Sagan, The Demon-Haunted World, 1997